What was
Biz-Blogs.com?
Blogs (web-logs) have become very
popular. If you are not up to speed on what "blogs" are, just think
of them as online journals. The owner of the blog makes regular
posts on whatever topics he/she chooses, and readers are free (or
not) to make comments.
Trade
Show Buzz
The WeekEnd Golfer
e_Marketing
Inside Real Estate
Marketing Bites.
If you think blogging is symptomatic of a youth culture enamoured
of brainless activites like "reality" TV shows, text messaging and
endless cell phone chatting, you are only partially right.
Like your typical teeanage cell phone conversation ("Hi. Where
are you now? I'm at the mall. We're gonna hang out for a while.
Got to go...") blog content can be nothing more than navel
gazing:
"Well, I'm back after a couple of days. Don't really have much to
say, because not much has happened. Think I'll go for a drive to
the mall and wander around for a while. Need some underwear and
might pick up a pizza. G2G..."
It is probably true that the immediacy and regularity
of blogging lends itself to this kind of empty content...
Writing about nothing
That reminds me of the time back in Grade 12 English when I
couldn't think of a topic for an essay due the next day. Out of
desperation, that became my topic. The title was something like
"An Essay About Nothing", and it started out more or less like
this "I'm suppose to hand in an esssay tomorrow, but I can't
think of anything to write about, so that is what I am writing
about." I thought I was being pretty clever, and it was probably
as good as most of my essays. But the teacher, expecting the
usual earnest effort handed in by Grade 12 students, wasn't
amused.
So it is with blogs. Blog content can be empty and pointless, or
it can be interesting and thoughtful.
Just like ezines and those things we internet marketers pass off
as "articles". Some of the content for my sites comes from
submissions made to article newsgroups. Some of them are
interesting, original, informative, and very well written.
But, alas, most of them harp on the same old boring marketing
themes: "10 Ways to Super Charge Your Response Rate", "5 Tips for
Writing Dynamic Sales Copy", "How to Find the Perfect Work at
Home Business", on and on it goes, blah, blah, blah, blah, blah.
This stuff would be right at home in most mind-numbing blogs.
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