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How to Build and Sell your eBook at the same time
by Judy Cullins ©2004 All Rights Reserved,
www.bookcoaching.com
Why write an eBook?
You want ongoing, lifelong multiple streams of income. You want to raise your
credibility and trust ratings with clients or customers. You want to get your
message out so the world can be a better place.
Yet, you want to spend only a little time on it. (Would you be willing to spend
4 hours a week?) You want to get it out fast (Would 4-6 weeks be OK?) You want
to market Online at a low-cost investment. And, for some of you, you are ready
to be innovative and even take a small risk to get your eBook read by millions,
rather than hundreds!
In order to finish your eBook fast you need to first, look at where you are now;
second, where you want to be; and then you'll know how to get to your finish
line.
Where are you now?
You have the idea for your eBook; you have a lot of ideas! Take a moment and
decide which one you are most passionate about now and will be for the next
year. Focus on one great idea, then add others you know will work.
You have your eBook well on its way, but aren't finished. You need advice on how
to get it done, what's needed to publish (not much!), and how to distribute it.
Who Should Write an eBook?
- If you are ready to invest a little to reap a great deal.
- If you are a business person who want to serve a wider community
- If you have a unique message you want to share with the world
- If are willing to write, publish yourself, and sell 2 years ahead of
traditional publishing
- If you want to create active, lifelong streams of income
- If you want to promote yourself, service or products
How to get there.
Build and Sell your eBook at the same time
Every part of your book can be a sales tool. When you include the essential
"Seven Hot-Selling Points" before you write chapter one, you'll sell more books
than you ever dreamed of!
1. Write for your one preferred audience. Not everyone wants your book. Find out
what audience wants/needs your book? What problems does your book solve for
them? Create an audience profile and keep your audience's picture in front of
you as you write. Ask yourself, is my topic narrow enough? The Chicken Soup For
The Teenager, For The Prisoner, and other specific groups sold far more copies
than the original Chicken Soup.
2. Write a sizzling book title including benefits. You have 8 seconds to hook
your potential buyer. While an eBook cover doesn't need fancy graphics you will
want to create one that can be printed both in color and black and white. It
must be easy to see and read. Your title and cover should compel your audience
to buy.
3. Write a thirty-sixty second "tell and sell." You only have a few seconds to
impress your potential buyer. Include your title, a few benefits, and the
audience. This billboard needs a sound bite to grab attention. "Write, Finish,
and Publish your eBook Fast to Pull Online Sales" shows professionals how to
shortcut each step of writing, publishing, and promoting a salable short eBook.
Add a sound bite to the above "tell and sell" something like this: Compare your
book to someone who is famous. One client's title "Passion at Any Age" used the
sound bite "this book is the 'Artist's Way' for seniors.
4. Write your sales letter before you write your book. Think about your
potential buyer. What are his resistances? His problems or challenges? Be sure
you address these. Your sales letter used to promote your book either by email
or on your Web site needs to give the benefits your potential buyers want and
need. Include compelling ad copy, features, testimonials, and a small blurb
about you, the author. If your potential buyer likes it, they will buy on the
spot.
5. Write your eBook's introduction. Include the problem your audience has, why
you wrote the book, and its purpose. In a few paragraphs include more specific
benefits, and how you will present it (format). Keep it under a page. Your
introduction will help you write your sales letter.
6. Create a table of contents. Each chapter should have a title, preferably a
catchy one. If your reader can't understand the chapter title, then annotate it.
Add some benefits or a sub title. In my first chapter called "Why Write an
eBook?" I added this partial list of benefits: Ongoing lifelong multiple streams
of income, credibility as the expert, products sell easily online, buyers are
more targeted and hence you create more profit.
7. Reach out to opinion molders. After an initial contact of asking for
feedback, resend them the same chapter and the table of contents of your book.
Ask for a testimonial then. These influential contacts' testimonials will help
promote your eBook Online.
Design every part of your eBook to be a sales tool and a beacon that brings out
your best: writing--compelling, easy to read, organized, and enjoyable. Your
book can sell to thousands, even hundreds of thousands when you design it
correctly.
===============
Judy Cullins, 20-year Book and Internet Marketing Coach with small business
people who want to make a difference in people's lives, build their credibility
and clients, and make a consistent life-long income. Author of 10 eBooks
including "Write your eBook Fast," "How to Market your Business on the
Internet," and "Create your Web Site With Marketing Pizzazz," she offers free
help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of
the Month" at
www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at
Judy@bookcoaching.com.
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