So far in this course we have focused on link exchange as a
means of generating traffic, enhancing your online presence, and improving
your ranking with the search engines. But, the truth is, while they are
relatively easy to get, reciprocal links are really a kind of "poor man's"
link. There are a number of much more powerful link generating strategies you
can employ, and in the next three lessons we want to touch briefly on three of
the most important. These are what we will call "power linking strategies".
The three things each of these power linking strategies have in common are
these:
1. A reciprocal link is not required.
2. Each strategy requires creating some web content and strategically taking
advantage of that content.
3. You can create literally hundreds -- even thousands -- of powerful,
relevant inbound links this way.
How publishing "articles" creates valuable inbound links
The first of these "power linking strategies" involves writing articles about
your area of specialization, and then distributing them so they get
republished in various websites and ezines. Virtually all internet marketers
agree that writing articles is one of the best and least expensive ways to
build a web presence. Articles enhance your reputation as an "authority" in
your field, and increase the long-term credibility of your website. At the
same time, having your articles published on other websites and in high
circulation ezines puts your name and product in front of thousands of
prospective customers, some of whom will click through to your site.
But for our purposes in this course, the most important benefit of publishing
articles is that embedded links within your articles are free inbound
links to your website, and are exactly the sort of thing this course is
teaching you how to get.
In fact embedded links within your articles are much better than "reciprocal"
links. First, you can embed as many links as you want within your articles.
Second, you can target them to whatever pages you want within your site(s) —
or other sites, for that matter. And, third, you can distribute your articles
to as many sites as you have time to go after.
Think of the potential. Say a given article has three links pointing back to
pages within your websites, and you get this article posted on 10 websites.
That is 30 inbound links you have created. And since these links are embedded
within an article that is highly relevant to the subject matter of your
website(s), they will be considered more valuable than links pointing in from
reciprocal link pages.
For more "Power Linking" strategies, subscribe to the free course
"SuperCharge Your Website with Power Linking"
