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Biz-Blogs.com
is the home of a network of business-oriented blog
sites sponsored by
Small-Business-Online.com and the
SBO-Linknet.com
network of websites. These blogs deal with marketing, internet marketing,
website building and design, and an ever growing number of specialty areas
such as real estate, golf, trade show displays, online video and audio tools,
and eventually, many more. Eventually we expect there to be a growing number
of blog sites, each dedicated to a special, narrowly defined business niche.
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Not All Vinyl Banners are Created Equal
Not All Vinyl Banners are Created Equal
by Rick Hendershot, Ultimate Source
for Vinyl Banners Online
Roughly speaking, a "banner" is a large flexible sign or poster that can be
hung up and taken down without a lot of trouble. The most common material for
banners these days is rugged, versatile, durable, and good looking PVC — vinyl.
A vinyl banner is
usually portable and often used in a short term situation, like a convention or
trade show, or as a temporary substitute for a more permanent sign which will
come later.
The great advantage of banners is that they are flexible and lightweight. So
they can be transported by being rolled up or folded. They are also quite
inexpensive when compared to the alternatives.
In the not-so-distant past a banner could only be created by sticking letters
down on a vinyl, paper, or fabric backing material, or by using a relatively
complicated and graphically limited process like silk screening.
The "digital revolution" changed all that. Printing machines are now available
that can print directly on both indoor and outdoor grade vinyl in stunningly
beautiful FULL COLOR. That means when
designing a vinyl
banner a graphic designer can often take the same files she uses for her
client's magazine ad or company brochure, blow them up — as long as they have
sufficient resolution for banner printing — and print them directly on a
very durable piece of vinyl.
The internet is probably your best source for vinyl banners. Why? Because you
have a choice of many suppliers, many of whom specialize in this sort of
product. Prices are usually very competitive from
online
vinyl banner suppliers, and they usually have the design, production, and
delivery process down to a science.
All suppliers don't use the same process
But not all suppliers use the same process or the same equipment. Some use silk
screening, some use low end ink jet printers, and some use higher end solvent
digital printers. It is important to know the difference between these, and
often you cannot tell by looking at the descriptions provided to you on supplier
websites.
Silk screening is an older "low tech" process which still remains an important
method of printing certain things that cannot be done "digitally". Silk screen
is often used to print on odd ball materials, or wherever special inks are
required — like metallic colors, solid dense colors on a dark background, or
colors that have to be closely matched (such as corporate logo colors). You can
do process color ("4 color") using a silk screen process. But it is generally
not the best choice. The cost of preparing the screens makes it prohibitive for
doing small quantities.
Lower end ink jet printers are sometimes used to print on vinyl. The problem
with this process is that the inks are usually "dye-based". The bottom line is
that these inks are meant for indoor applications and short term outdoor use.
Normally they are
quickly faded by UV from the sun, and they are also susceptible to
scratching and water will damage the image. Some suppliers try to overcome these
problems by "UV-laminating" the vinyl after it is printed — coating the vinyl
with a clear laminate designed to protect the surface. This adds significantly
to production costs, takes additional time, makes finishing more difficult, and
is still an inferior product when compared to vinyl printed with legitimate
solvent inks.
When you're ordering a vinyl banner for outdoor use, or one that you hope will
last a couple of years, you're best bet is to go with a
true solvent ink process.
Especially when there is no significant price difference. If you don't, you will
be disappointed. Non-solvent inks do not resist sunlight or moisture, and
scratch easily.
Some equipment manufacturers (especially Roland) have marketed machines that use
a "solvent-like" ink. They claim these solvent-light products have all the
features of solvent ink without the drawbacks (solvent machines are more
expensive and the inks harder to work with). But in our experience — yes, we got
burned with one of these over-priced machines — the product just does not stand
up. The surface is much too soft and therefore scratches easily.
Other manufacturers (e.g., HP, Epson, Colorspan) have tried for years to create
water-based inks that have the durability of solvent. But, we have tried all of
these systems, and our experience is that they just do not cut it.
So when you're ordering a vinyl banner for outdoor use, or one that you hope
will last a couple of years, your best bet is to go with a
true
solvent ink process. Especially when there is no significant price
difference.
For more information, go to
America-Banners.com or
Tradeshow-Display-Experts.com.
Rick Hendershot has been involved in the marketing, advertising and design
businesses for many years. He is founding publisher of the
Linknet Creative Resource Library.
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