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What are Marketing Blogs?

Marketing Blogs have become very popular. Biz-Blogs is all about using blogs for business and marketing.

Blogging can be an effective marketing tool because a marketing blog post can be an article, a comment, or an advertisement. In other words, pushing your pet ideas, concepts, or products are all nicely handled by marketing blogs.

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The immediacy and regularity of blogging lends itself to creating easy and effective marketing blogs.


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Marketing Blogs and Advertising Blog

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Why Marketing Blogs are important tools...

For one thing, Google, Yahoo, and the other Search Engines think blogs are great. They like the structure of blogs -- the way each post has a clear title and subject matter. And they certainly like two other facts about blogs: they are constantly changing, and they are "content-rich".

Marketing Blogs have a lot going for them. First of all, everything gets posted right away in a blog, so they have a sense of immediacy and a more conversational tone than even your typical online forum or newsgroup. This also makes them much more "interactive" than many web communication media.

Certainly blogs are more interactive than traditional websites. And they make email-based ezines seem downright old fashioned. But are blogs likely to replace traditional websites and ezines as the go-to formats for online marketing?

We'll see.

-- Rick Hendershot, publisher and blogmaster

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