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e_Marketing Blog Upgrading to Wordpress 2.7 Just finished upgrading one of my many Wordpress blogs to v 2.7 - the newest upgrade which was released on Dec. 10 makes several attractive improvements to the interface. This upgrade is not so concerned with functionality as it is with improving the user interface. I was able to upgrade my Article Marketing blog in about 15 minutes when all was said and done. There were no suprises and no hitches along the way. I'm sure subsequent upgrades on other sites will go faster. SmartyPig Social Saving Here's an interesting idea. SmartyPig.com is like an online piggy bank with a social twist. You create an account where you set a specific savings goal. Say you want to save for a new computer. You need $1,000. You create an account and then let your friends and family know what you're saving for. They can make contributions (or not). You can contribute to their accounts too. SmartyPig also has partnered with "top retailers" to offer you deals and cash incentives. It's free and you can even earn interest on your deposits. Free Blog or Your Own Domain? Once you've decided to create your own blog, the first question you have to address is whether you want your blog to be hosted on your own web hosting account or be part of an already established site like wordpress.com, blogger.com, or one of the many other free blogging sites. If you use one of the free "hosted" blogging sites (Wordpress.com, Blogger.com, LiveJournal.com, Blog.com, and many more) you can create a brand new blog in about 15 minutes. When you choose this option you become part of a larger site such as wordpress.com and your address will be something like http://yourtownrealestate.wordpress.com or http://yourtownmoneymanager.blogspot.com The advantage of this approach is that it is fast and cheap. Plus you will get some traction and search engine exposure for your blog because it will be part of a much larger network that gets crawled by the search engines on a regular basis. But in my estimation, the disadvantages outweigh the advantages. |
Biz-Blogs.com is the home of a network of business-oriented blog sites sponsored by Small-Business-Online.com and the SBO-Linknet.com network of websites. These blogs deal with marketing, internet marketing, website building and design, and an ever growing number of specialty areas such as real estate, golf, trade show displays, online video and audio tools, and eventually, many more. Eventually we expect there to be a growing number of blog sites, each dedicated to a special, narrowly defined business niche. Popup Display Design Tips and TricksFeb 26, 2006 - Linknet Product News Popup Display Design Tips and Tricks Feb 26, 2006 - Linknet Marketing NewsA PopUp Display normally covers the entire back "wall" of your space. This means that a properly designed PopUp Display provides you the opportunity to make a bold statement about your company and your most important product or service.  A PopUp Display not only serves as a backdrop to your display, but gives your area definition, and allows you to focus attention on a specific image. Well designed popup displays make a powerful statement about your product or service. Of course it is possible just to throw the popup up against the back wall, stick a table in front of it, spread our your brochures, and away you go. But you can do better than that. Pay special attention to the space requirements and the specifications of your popup display, then design your space around it. 1. Maximize the dramatic impact of the design First, since you want to maximize the dramatic graphic impact of your PopUp, you probably won't want to clutter the area directly in front of it. Yes, you have limited space to work with. But rather than putting a table directly in front of your most valuable asset (the PopUp), it is usually better to create two separate areas to either side. If you will be working the booth alone, then have a "distribution area" on the "incoming" side (the side most of the traffic comes from), and a "sales area" on the other side of your space. This will help both you and your visitors. They will be able to pick up brochures, samples, etc. from the distribution area without intruding on your one-on-one conversations taking place in the other area. This will give you a semblance of "privacy" -- as if this were possible at a trade show -- when you pitch your more important prospects If there are two of you working the booth, then you should have two self-contained sales stations -- one on either side. In other words, make use of your space intelligently. Don't clutter up the middle, if you can help it. 2. Focus on your "Primary Product Message" Your PopUp display should do double-duty as both a backdrop, and your most important vehicle for promoting your company's presence and your "Primary Product Message". Stand back from your display for a second and look at it from the perspective of the casual passerby. What is he or she most interested in? First, since she has come some distance to see a number of specific exhibits, chances are she is looking for a familiar name or logo. Don't disappoint. Use striking trade show graphics to display your logo prominently near the top of the display. That way it will be as visible as possible above the heads of the people standing in front.
3. Use a slogan 4. Use simple, bold graphics
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