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e_Marketing Blog |
Biz-Blogs.com is the home of a network of business-oriented blog sites sponsored by Small-Business-Online.com and the SBO-Linknet.com network of websites. These blogs deal with marketing, internet marketing, website building and design, and an ever growing number of specialty areas such as real estate, golf, trade show displays, online video and audio tools, and eventually, many more. Eventually we expect there to be a growing number of blog sites, each dedicated to a special, narrowly defined business niche. Using the Media to Promote New ProductsJun 23, 2006 - Linknet Business News Using the Media to Promote New Products by Rick HendershotExhibitors who go to trade shows on a regular basis often use those shows to introduce new products and as a place to display their new products to prospects. They spend thousands of dollars on trade show promotions every year, but often fail to make use of low cost ways of publicizing their new products through trade and local media. One of the best ways to make use of the media is to get editorial coverage for your product releases and to publish articles describing some interesting feature of your new product. This kind of coverage can be worth its weight in gold, and it is usually free. And when compared to expensive advertising is often more effective. >>>>>>>>>> Make Money at Home - Follow 3 easy steps and he will build a money making home business website for you that's 100% ready to take orders and pull in massive residual profits. Trade Show Displays - Trade show exhibits and booths, Pop-up Displays and exhibits. Need items for trade show displays, expo, or convention exhibits? We offer solutions from design through delivery. Business Card Printing - Full color business card printing at PrintPelican.com Car transport service - Auto transport and car shipping to private individuals, corporate movers, auto brokers and used car and new dealerships. >>>>>>>>>> The reason is that people generally trust published articles and editorial coverage more than they do advertising. They expect advertising to bend and stretch the truth, whereas they assume non-advertising copy is somewhat more objective. Even when exactly the same facts are presented in the two types of coverage, most people assume they are more trustworthy when not in advertising copy. Here are some tips for getting valuable media coverage for your new product launches. First, remember that the media need you as much as you need them. Media people have a job to do and are always looking for new stories. So if you can present them with one you are making their life easier. It's a win-win situation. They get their interesting story, and you get valuable coverage. Second, do some preparation before you meet or talk with the media -- certainly before you hit the show floor. Create press releases on your most important new products and emphasize the newsworthy aspects of those products. Mention new technology, industry trends, impact of lifestyle, potential markets and how business or consumers can benefit from your products. Put a human face on your information if you can. Third, do some media research. Find out which publications, tv or radio shows, or websites can help reach your target market and get to know reporters and writers in your field. Find out what kind of information they want, and do your best to give it to them. Volunteer to provide information on a regular basis. They need a constant flow of fresh material and chances are, if your material is interesting and relevant to their audience, you will get more requests for stories than you can fill.
Linknet-News.com provides daily news summaries in article and RSS format.
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