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Going Into Business for Yourself
Apr 5, 2006 - Linknet Business News

Starting Your Own Business

Starting Your Own Business

Apr 5, 2006 - Linknet Business - by Rick Hendershot - Once you make up your mind you want to go into business for yourself, you will have a number of important decisions to make. You know you want to be your own boss, but you're not sure what kind of business to go into. Here are two different ways of addressing this question.

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The "Production Model" of Doing Business

Most of us start out in business by applying what we might call the "production model". Most of us are capable of doing certain things -- cutting hair, cooking food, building cars, fixing teeth, designing buildings, etc. -- and we set about to sell these services. We ask ourselves "What can I do? What are my skills?", and then we ask "How can I sell these skills? What products can I produce that take advantage of these skills?"

Many, many people believe the production model is the only way to do business. They believe Kevin Costner in "Field of Dreams" was uttering an important truth when he said "If you build it, they will come." They just change the words around a bit:

"If I set up my restaurant, people will come."
"If I start building bird houses, people will flock to my store."
"If I set up a lemonade stand, the neighbours will buy some."
"If I learn to be an airline pilot, surely someone will hire me."

Read the rest of "Starting Your Own Business"

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